Internet - Fight for Survival of E-Commerce :: Exploratory Essays Research Papers

The Fight for Survival of E-Commerce Abstract How can e-businesses be booming in the new millennia? This paper tinctures at both the industry-wide and individual follow trends that are developing, from what it takes to remain competitive, to public assurance in security. It hasnt been an easy course of instruction for e-commerce. With so many e-businesses failing, and just as many emerging, the key to excerpt has been the attraction and retention of customers. Different companies need different approaches, however, with one universe the use of online coupons. At the same time, the industry is getting a weaken image as security is addressed - more specifically, the confidence of acquire online with credit cards. Creating and retaining a customer base on the Internet is non an easy task. Different companies need to have different approaches, depending on what their harvest-tide is, and who their competitors are. To analyze these companies, we split them into type types - the street corner competitor and the direct competitor. The ceding back competitor is exactly what its name implies. These are the companies with a specific niche - their customer base comes from the fact that they offer a one-of-a-kind swear out. An example of this is the online sell site Ebay. Ebay provides a service that when first introduced, was non-existent on the Internet. Today, there is no other online auction site that even begins to rival Ebay in every its number of users and/or hits per day. Boasting over 10 million registered users as of December of 1999, Ebay had over 3 million items diagnoseed for sale in an prodigality of 3,000 categories that very same month 3. PC Data Online, a service that rates websites by the amount of traffic received, placed Ebay 8th in their monthly Top 100. No other auction-oriented site appeared on the list 6. For a niche competitor to be successful against similar niche competitors, however, it must offer both a dandy product and good advertisement. Ebay succeeded by saturating the market with advertisements early and quickly, and by providing an easy to use and glossy interface. Ebays early competitors did not do so well - while Ebay advertise on television, most did not, and most auction sites simply did not look as good as Ebays. Even today, yahoo Auctions pales in compare to Ebay, aesthetically. Indeed, Ebay is both a well-tuned site and household name and thus has been able-bodied to fend off and retain customers from would-be competitors such as Yahoo Auctions, and AuctioNet.