Marketing Essay Example | Topics and Well Written Essays - 500 words - 19

Marketing - Essay ExampleSegmentation refers to the process of dividing the market establish on certain variables like geographic, demographic, psychographic, and behavioral factors. The rationale of market segmentation is the identification of a special(prenominal) market which a business organization can best serve. This way, it is better positioned to create a carrefour or service which more suitable and appropriate for a specific market as come up as complement it with other components of marketing mix such as price, promotion activities, and distribution channels. For example, the digit one specialty coffee shop in the world Starbucks has started its business operation eyeing not the totally market for coffee but on a specific market nicheaffluent, well-educated, white collars betwixt the ages of 25 and 41. Thus, it has focused on the provision of products which appeals to this market segment, prices them accordingly, and builds stores in urban and metropolitan areas where these people populate. perspective is the act of designing the companys offering and image to occupy the mind a classifiable place in the mind of the target market (Kotler 2002, pp.308). Positioning is the product of the different techniques employed by marketers which gives it a unique image. The end product of positioning is the unique value proposition which is delivered by the company. Amazon.com has irrefutably naturalized a distinctive image in its market. Unlike any other shops, it takes advantage of technological advancements by being a purely online retailer. Amazon.com traditionally positions itself as a more convenient and less dear(p) distributor of books. However, through its longer and wider selection of product offerings, it is positioning itself as an online retailer of anything that a client needs.Lastly, differentiation refers to the process of adding a set of meaningful and